Multi-graphic masking unit

A display device is mounted to bridge at least one bowling lane, with the support braces of a support for a frame of a panel masking unit being affixed on either side of the lane or lanes. In one embodiment, at least two panel masking units are mounted to bridge adjacent lanes, with one support brace serving as a common support for the two adjacent panel masking units. The frames are mounted on the supports for pivotal movement between a vertical and a horizontal position, with the center of gravity for each frame being close to, above and forward of the pivot mounting so as to provide easy pivoting with two stable positions, against the vertical or horizontal stops. The panels are removable, reversible and easily changed to change the design or message intended to be conveyed by the display device.