Applicator for heat-activatable tape

An applicator is disclosed for applying pieces of tape having a fibrous surface on one side and a heat-activatable adhesive on the other side onto a receptor. The tape may be hook and loop-fastening tape and the applicator utilizes an applicating pad having wire bristles which engage the fibrous tape surface. The wire bristles support the tape such that the same may be moved into contact with a heater and then moved to apply the tape to a surface. The pad serves to uniformly affix the tape to the surface and the bristles will penetrate the fibers and force the backing and adhesive onto the surface to which the tape is to be applied. The tape may be applied to the brush and then cut to lengths or predetermined lengths of tape may be placed onto the brush.