INDIVIDUAL-BASED MARKETING APPROACH IN THE METAVERSE

INDIVIDUAL-BASED MARKETING APPROACH IN THE METAVERSE

A method includes enabling a plurality of users to interact with a virtual world, each of the users represented as one or more avatars in the virtual world, obtaining preferences and consent of each of the users, displaying promotional messages to a user of the plurality of users in the virtual worl...

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Bibliographische Detailangaben
Hauptverfasser: Sundararajan, Mukundan, SHAH, NEHA, SHETTY, SHILPA, Dayama, Pankaj Satyanarayan, Karia, Jignesh
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method includes enabling a plurality of users to interact with a virtual world, each of the users represented as one or more avatars in the virtual world, obtaining preferences and consent of each of the users, displaying promotional messages to a user of the plurality of users in the virtual world based on the user's preferences and consent, and after displaying the promotional messages to the user, filtering the user's preferences and consent from the virtual world to remove transaction footprints.