SYSTEM AND METHOD FOR MANAGING CUSTOMER DIGITAL CONNECTIONS AND ENHANCING ENGAGEMENT AT A RETAIL LOCATION

A system and method for managing customer digital connections and enhancing engagement at a retail location. The method includes receiving a plurality of Bluetooth signals that are within range of one or more of a plurality of Bluetooth BLE beacon devices, transmitting a mobile device identifier and...

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Bibliographische Detailangaben
Hauptverfasser:	Guddati, Srinivas, Van Der Westhuizen, Johann, Erasmus, Morne, Lewis, Pieter
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A system and method for managing customer digital connections and enhancing engagement at a retail location. The method includes receiving a plurality of Bluetooth signals that are within range of one or more of a plurality of Bluetooth BLE beacon devices, transmitting a mobile device identifier and the received signal strength indictor for each of the received plurality of Bluetooth signals to a centralized server over a computer network, receiving the mobile device identifier and the received signal strength indictor for each of the received plurality of Bluetooth signals, comparing the digital fingerprint received to the plurality of digital fingerprints stored in the database in order to determine a matching one of the plurality of zones, matching the mobile device identifier with a plurality of customer profiles stored in a database, creating a new anonymous customer profile in the plurality of customer profiles for an unmatched mobile device identifier, and tracking and storing a customer order and a customer preference respectively in a customer order history and a customer preference history associated with one of the plurality of customers.