INSIGHT ENGINE

Provided are systems and methods for providing insights to users of a mobile application based on triggers that may be detected from within the data or externally. In one example, a method may include receiving, via a message transmitted to a uniform resource locator (URL) of a host platform, information about a user of a software application, reading a plurality of records associated with the user from the received information, the plurality of records comprising data and a plurality of timestamps, respectively, generating derived data based on the data included in the plurality of records, converting the plurality of timestamps into a single timing identifier that represents all of the plurality of timestamps, and transmitting, to a computing system, a notification comprising the derived data and the new timing identifier.