DISTRIBUTING MULTIMEDIA CONTENT TO DIGITAL-SIGNAGE DEVICES

Methods and systems disclosed herein relate generally to automatically distributing multimedia content based on device identifiers of digital-signage devices. A content-management application accesses a set of multimedia-content items, in which the set of multimedia-content items are associated with a content identifier. The content-management application detects a digital-signage device is registered to access the content-management application. The digital-signage device is associated with a device identifier. The content-management application executes one or more data-processing rules to determine that the content identifier matches at least part of the device identifier of the digital-signage device. In response to determining that the content identifier matches at least part of the device identifier of the digital-signage device, the content-management application transmits the set of multimedia-content items to the digital-signage device.