SYSTEMS AND METHODS FOR ALTERING A GRAPHICAL USER INTERFACE BASED ON EXPLORATION OF SEARCH QUERY RANKING

A method includes receiving in-session user activity information comprising a user search query from a user and a ranked list of products to be displayed to the user based on the user search query, where a product within the ranked list of the products is in a boost category, and where the user search query is received via a graphical user interface that is in a first display state. The method also includes analyzing the product in the boost category to determine if the product is to be repositioned within the ranked list of the products. The method further includes, in response to determining that the product that in the boost category is to be repositioned within the ranked list of the products, transmitting instructions to modify the graphical user interface to display the ranked list of the products with the product repositioned within the ranked list of the products, where the ranked list of the products is displayed via the graphical user interface in a second display state, the second display state being different than the first display state. Other embodiments are described.