MONITORING ONLINE ACTIVITY FOR REAL-TIME RANKING OF CONTENT

According to an embodiment of the present invention, a content item containing content is received. A value for the content item is determined based on values of one or more content items associated with the content item. Online activity related to the content item is monitored, and the value for the content item is updated in real-time based on the user activity. The value for the content item is displayed as the value changes in real-time. Embodiments of the present invention may include one or more methods, computer program products, and systems for monitoring user activity and updating a value for a content item in real-time. Embodiments of the present invention may further include identifying value curves of a one or more plurality of content items associated with the new content item, and combining the identified value curves to produce a value curve for the new content item.