Systems and Methods for Selectively Modifying Web Content

Systems and methods for selectively modifying web content are provided. An exemplary method includes providing a web content management application via a web site, the web content management application coupled to a web server associated with the web site, the web content management application adap...

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Bibliographische Detailangaben
Hauptverfasser:	Smit, Marvin, Pannekoek, Rick, Martchenko, Serguei, de Vries, Renze A, de Voogd, Erik
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems and methods for selectively modifying web content are provided. An exemplary method includes providing a web content management application via a web site, the web content management application coupled to a web server associated with the web site, the web content management application adapted to maintain a global marketing framework indicative of a marketing campaign; generating a web marketing campaign from at least a portion of the global marketing framework; gathering marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers; storing the marketing data in a database; analyzing the marketing data; and based upon the analysis of the marketing data, selectively and dynamically modifying the web content of the web marketing campaign to substantially correspond to the interests of the consumers.