SYSTEMS AND METHODS FOR INTELLIGENT, SCALABLE, AND COST-EFFECTIVE DATA CATEGORIZATION

Described herein are methods, systems, and computer-readable media for the generation of classifications of content. Techniques may extract and clean information associated with a first instance of content associated with a first person. Techniques may next classify the cleaned information into a first set of categories and determine a second set of categories based on the cleaned information associated with the first and other instances of content and aggregate the cleaned information using the second set of categories into groups. Techniques further determine a third set of categories of information associated with a group of people including the first person to generate metadata for the information associated with the group of people. Techniques to generate metadata include using frequency data associated with the information based on the first set of categories, the second set of categories, and the third set of categories.