SYSTEM AND METHOD OF DETERMINING A WEBSITE DEMOGRAPHIC PROFILE

A method and system determine a profile of a user. A website profile of a website is determined. The website profile is a plurality of probabilities that a random user visiting the website is a member of one or more demographic subgroups. A record of a visit by a website user to the website is acces...

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Bibliographische Detailangaben
Hauptverfasser:	Vanderhook, Timothy C, Vanderhook, Christopher J, Sastry, Nagendra M. N, Rathore, Adityavijay B, Arora, Raviratan, Sangameswara, Shanubhog G, Patil, Manish H
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A method and system determine a profile of a user. A website profile of a website is determined. The website profile is a plurality of probabilities that a random user visiting the website is a member of one or more demographic subgroups. A record of a visit by a website user to the website is accessed. An assignment of the website user to one or more of the demographic subgroups is assigned based on the website profile. A data or service is provided based on the assignment.