HYDRATABLE CONCENTRATED SURFACTANT COMPOSITIONS

A hydratable concentrated surfactant composition comprising based on the total weight of the composition and 100% activity: a) from 5 wt % to 40 wt % of a sulphate free anionic surfactant comprising 6 to 22 carbon atoms; 5 b) from 5 wt % to 40 wt % of an amphoteric and/or zwitterionic surfactant; c) from 0.01 wt % to 5 wt % of a first viscosity modifier, selected from electrolytes, polymeric thickeners, ethoxylated fatty acid esters, amines comprising from 12 to 18 carbon atoms and mixtures thereof; d) from 0.1 wt % to 15 wt % of a second viscosity modifier, which is a polyol; 0e) a preservative; and f) from 10 to 70% by weight water; wherein the hydratable concentrated surfactant composition has a pH of from 3 to 6; and wherein the hydratable concentrated surfactant composition has a viscosity of from 6,000 to 400,000 cps, preferably 8000 to 300,000 cps, when measured at 30° C. on a Brookfield DV2T 5using a Spindle RV-05 at 20 rpm for 60 seconds on a Helipath stand.