DRIVE CONTROLLER, DISPLAY DEVICE, AND METHOD FOR DRIVING DISPLAY DEVICE

A display device includes: a display panel displaying an image; and a drive controller receiving an image signal, and driving the plurality of pixels, and including a heat emitting controller, wherein the heat emitting controller includes: an average region setter receiving the image signal, setting, to one pixel region, some pixels of the plurality of pixels, and extracting an average gray level, based on gray levels of the some pixels of the plurality of pixels to set an average region from the pixel region; a diffusion region setter substituting a diffusion region, which is set to have a temperature corresponding to the average gray level, into the average region; and a look-up table map generator generating a look-up table map by predicting, based on the diffusion region, heat emitted from an inner part of a display region of the display panel and varied depending on the image.