PERSONALIZATION FROM SEQUENCES AND REPRESENTATIONS IN ADS

Aspects of the disclosure provide a computer-implemented method for generating personalized results. The method includes identifying a set of user actions by a specific user within a sliding window of time, generating a first representations for the set of user actions using an encoder component of...

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Bibliographische Detailangaben
Hauptverfasser:	Awad, Alaa Mohamed, Heyman, Andrea Laura, Yavuz, Mahir, Dolev, Eden, Malpani, Vaibhav, Weil, Zoe Frances, Olteanu Roberts, Denisa Anca, Mejran, Marcin, Ebrahimzadeh, Zahra
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Aspects of the disclosure provide a computer-implemented method for generating personalized results. The method includes identifying a set of user actions by a specific user within a sliding window of time, generating a first representations for the set of user actions using an encoder component of a personalization module, generating a second representation for the set of user actions using a pretrained representations component of the personalization module, generating a third representation for the set of user actions using a learned representations component of the personalization module, using the personalization module to combine the first representation, second representation and the third representation to generate a short-term personalized representation for the specific user, and providing a set of results for display to the user based on the short-term personalized representation.