SYSTEMS AND METHODS FOR PROVIDING DYNAMIC EDGE-BASED MULTICAST AND BROADCAST SERVICE FOR CONTENT PROVIDERS

A device may receive content from an application server based on a user equipment (UE) generating a request to view the content over a unicast bearer, and may store the content in a temporary data structure. The device may receive a redirected request to view the content from the UE, and may provide the content over the unicast bearer to the UE based on the redirected request. The device may receive, from the UE, a unicast consumption of the content by the UE and a location of the UE, and may determine whether interest in the content for the location satisfies a threshold based on the unicast consumption. The device may initiate multicast and broadcast service (MBS) core functions with computing resources to utilize for an MBS for the content at the location based on the interest in the content for the location satisfying the threshold.