SYSTEMS AND METHODS FOR PROBABILISTIC POINT OF INTEREST VISIT COUNT ESTIMATION

In some implementations, a device may obtain location data associated with one or more user devices, wherein the location data indicates, for the one or more user devices, respective geographic locations and respective durations. The device may determine, based on the location data, one or more point of interest (POI) locations associated with respective user devices from the one or more user devices. The device may determine, for each user device from the one or more user devices, probability values for respective POI locations from the one or more POI locations, wherein the probability values indicate likelihoods of user visits at the respective POI locations. The device may determine one or more probability metrics for the respective POI locations, from the one or more POI locations, associated with user visits to the respective POI locations. The device may store the one or more probability metrics.