SYSTEMS AND METHODS FOR ENABLING SOCIAL INTERACTIONS DURING A MEDIA CONSUMPTION SESSION

Systems and methods are described for generating a media asset for presentation during a consumption session associated with a user profile, and while generating for presentation the media asset, generating for presentation an option to enable a social network profile, associated with a social network and associated with the user profile, to interact with a social network profile of a performer included in a cast of the media asset. In response to receiving selection of the option, an image of a frame of a current scene of the media asset may be extracted, and input associated with the image of the frame may be received. A request to post a message on the social network may be transmitted, toe enable a plurality of devices to access the message via the social network, and the message may comprise the extracted image of the frame and the received input.