Multi-Variant Content Streaming

A multi-variant content streaming system includes processing hardware and a system memory storing software code. The processing hardware is configured to execute the software code to stream primary content to a plurality of media players, and receive, from a first media player of the plurality of media players, first user interaction data of a first user interacting with the first media player with the primary content. The processing hardware is further configured to execute the software code to generate, using the first user interaction data, first variant content based on the primary content, and stream the first variant content to the first media player while continuing to stream the primary content to media players of the plurality of media players other than the first media player.