SELECTING CONTENT FOR PRESENTATION IN RETAIL STORES

Systems, methods and non-transitory computer readable media for selecting content for presentation in retail stores are provided. Location data associated with a device associated with an individual in a retail store, such as a shopping cart, may be obtained. A data structure including a plurality o...

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Bibliographische Detailangaben
Hauptverfasser:	KANTOR, Rami, SERGERT, Yaniv, BEN DOR, Dave, LISHNER, Itai, BEN DROR, Tomer, MICHELZON, Lior, DAYAN, Shlomi
Format:	Patent
Sprache:	eng
Schlagworte:	ADVERTISING CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION LABELS OR NAME-PLATES PHYSICS SEALS SIGNS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems, methods and non-transitory computer readable media for selecting content for presentation in retail stores are provided. Location data associated with a device associated with an individual in a retail store, such as a shopping cart, may be obtained. A data structure including a plurality of data records may be accessed. Each data record may associate a content provider, a region of the retail store and a modifiable bid amount. A group of data records that match the location data of the plurality of data records may be identified. A particular data record of the group may be selected based on the bid amounts. The particular data record may be associated with a particular content provided and a particular bid amount. Content associated with the particular content provider may be presented. An account associated with the particular content provider may be updated based on the particular bid amount.