JOURNEY VALIDATION TOOL

The present invention relates to a user digital journey validation method comprising the steps of: connecting, by a fully distributed blockchain computer system, a trust network comprising: a plurality of user nodes; a plurality of trusted party nodes; a visitor node corresponding to a visitor to a digital service; and a plurality of links, the user nodes corresponding to users, the trusted party nodes corresponding to trusted parties, the visitor node being the most recent node in the trust network, the links being the connections between nodes; rating, by the trust network, the visitor node, the rating being a visitor trust score; recording, via a digital journey mapping system, a digital journey of the visitor; analysing, by the AI system, the digital journey of the visitor; detecting, by the AI system, bot-like behaviour associated with the visitor node or the user nodes; assigning, by the AI system, a warning flag to the visitor node or the user if the visitor node or user node has associated bot-like behaviour; removing, by the AI system, any fraudulent nodes in the trust network, the fraudulent nodes being user nodes or visitor nodes having associated warning flags; updating, by the trust network, the visitor trust score based on the analysis results of the digital journey and the removal of any links connected to or from fraudulent nodes; and providing, by the AI system, a signal or value indicative of a degree of trustworthiness, to the digital service. The present invention aims to provide a means of validating whether a visitor of a digital service is a human.