IMMERSIVE AUDIO EXPERIENCES BASED ON VISUAL CONTENT OR OBJECTS

Systems and methods for controlling media playback via physical tokens (e.g., items of media content such as photographs) are disclosed. A media playback system can include an audio playback device and a control device. The control device includes a sensor configured to sense a tag of the physical token. The control device can obtain data by sensing the tag of the physical token via the sensor. Based on the obtained data, the control device transmits a request for media content to one or more remote computing devices associated with a media content service, and causes playback of the requested media content via the audio playback device. Additionally or alternatively, spatial audio content can be generated and played back based on a media item characteristic obtained via the sensor data.