COMPUTING SYSTEM FOR AUTO-IDENTIFICATION OF SECONDARY INSIGHTS USING REVERSE EXTRACTION

A computing system obtains a first article about a first topic, where the first article references a plurality of entities including a person. The computing system identifies the person as a dominant entity of the first article. The computing system determines whether the first article expresses negative sentiment based upon content of the first article. In accordance with a determination that the first article does not express negative sentiment, the computing system retrieves a uniform resource locator (URL) of a webpage about a second topic that is of interest to the first person. Upon receiving a request for the first article from a computing device, the computing system causes the first article and a link to be concurrently displayed on a display, where the URL of the webpage is embedded in the link.