CURATING PROMOTIONS

Processes, computing systems, and devices perform operations to generate an interface for selecting streaming content on a client device. The operations include selecting a tile of video content for inclusion in a ribbon, compiling a set of eligibility keys that identify subscription levels with an upgrade path to access the video content of the tile, and compiling a set of lineup keys that identify subscription levels with access to the video content of the tile. A key associated with a user account is matched to the set of eligibility keys or the set of lineup keys to select the ribbon for presentation to the user account. The ribbon is transmitted to the client device in the interface for selecting the streaming content device in response to the user account associated with the key being authenticated on the client device.