SYSTEM AND METHOD FOR GENERATING A PERSONALISED MMS MESSAGE HAVING A REDEEMABLE COMPONENT

A method for generating a unique and personalised MMS message having a redeemable component enables the instant delivery and receipt of individual and personalised, trackable, rich media messages direct to any mobile user. The method includes receiving, at a server from a first computing device, a selection of an MMS message product; receiving, at the server from the first computing device, a recipient contact identifier identifying a recipient mobile number; performing, via the server, a security verification of a recipient or sender based on the recipient mobile number or one or more details of the sender received from the first computing device; where the security verification is successful, generating, via the server, based on the selection of the MMS message product, a personalised MMS message having a redeemable component and a personalised image uniquely rendered for the recipient; and transmitting, the personalised MMS message to a recipient mobile computing device via a multimedia message service using the recipient mobile number; whereby the personalised MMS message is scannable or otherwise immediately redeemable from the recipient mobile computing device to pay for one or more products and/or services.