SYSTEMS AND METHODS FOR USER PERSONA MANAGEMENT IN APPLICATIONS WITH VIRTUAL CONTENT

User persona management systems and techniques are described. A system identifies a profile associated with a first user. The profile includes data defining avatars that each represent the first user and conditions for displaying respective avatars. The system determines, based on characteristics associated with the first user, that at least a first condition is met. The system selects, based on determining that at least the first condition is met, a display avatar of the avatars. The system outputs the display avatar for presentation to a second user, for instance by displaying the display avatar on a display and/or by transmitting the display avatar to a user device associated with the second user. The display avatar can be presented in accordance with the characteristics associated with the first user.