DISPLAY APPARATUS AND CONTROL METHOD THEREOF

A display; and at least one processor operatively connected to the display and configured to: control the display to display first content, and based on receiving a command for executing second content, (i) compare a first priority associated with the first content with a second priority associated with the second content, (ii) display one content of the first content and the second content in a first area of the display based on the comparison of the first priority with the second priority, and (iii) control the display to display the other content of the first content and the second content on a second area of the display based on the comparison of the first priority with the second priority, wherein the first area is an area including a center of the display, and wherein the second area may include at least a portion of a remaining area excluding the first area of the display.