Preferred-Data Management Engine in a Customer Relationship Management Engine

Methods, systems, and computer storage media for providing preferred-data recommendations using a preferred-data management engine in a customer relationship management system. The preferred-data recommendation can be specific user data that is programmatically extracted from one or more data sources associated with the user. For example, the recommendation can be a preferred name (e.g., "nickname") for a user that is computed from a combination of preferred-data source objects. In operation, a preferred-data management engine accesses contact data from a contact list. The contact data is associated with a plurality preferred-data source objects (e.g., email address, full name, social media URL, voicemail recording). The preferred-data source objects are parsed using one or more parsing operations associated with a preferred-data computation engine. Based on parsing the plurality of preferred-data source objects using the engine, a determination of preferred-data associated with the plurality preferred-data source objects. The preferred-data is communicated as a preferred-data recommendation.