METHODS AND APPARATUS TO ADJUST FOR NON-RESPONSE USING BIG DATA

METHODS AND APPARATUS TO ADJUST FOR NON-RESPONSE USING BIG DATA

Methods, apparatus, systems, and articles of manufacture are disclosed to analyze nonresponse-related gaps in panel data, by using big data. An apparatus to adjust panelist data comprising at least one memory, machine readable instructions, and processor circuitry to at least one of instantiate or e...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Kurzynski, David J, Harvey, Bill
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods, apparatus, systems, and articles of manufacture are disclosed to analyze nonresponse-related gaps in panel data, by using big data. An apparatus to adjust panelist data comprising at least one memory, machine readable instructions, and processor circuitry to at least one of instantiate or execute the machine readable instructions to communicate with an external data source to obtain external data, the external data including information on a potential panelist, identify the potential panelist from the panelist data, generate weighting information on the potential panelist based on the panelist data using a weighting model, calculate a correction factor based on the weighting information, and apply the correction factor to update the panelist data.