Cross-Platform Resource Optimization

Cross-Platform Resource Optimization

Techniques for determining recommended allocations of resources among different platforms that sell a common type of inventory. Determining the allocations can include obtaining parameters of a campaign from a client. Determining the allocations can include combining current campaign parameters and...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Grabowski, Andrew John, Berger, Richard Martin, Appiah, Frank, Canney, Jason, Margraff, Megan, Traut, Hilary Joy
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Techniques for determining recommended allocations of resources among different platforms that sell a common type of inventory. Determining the allocations can include obtaining parameters of a campaign from a client. Determining the allocations can include combining current campaign parameters and scoring with historical campaign performance data to create recommendations for dividing resources among different media platforms.