INTEGRATING OVERLAID CONTENT INTO DISPLAYED DATA VIA GRAPHICS PROCESSING CIRCUITRY AND PROCESSING CIRCUITRY USING A COMPUTING MEMORY AND AN OPERATING SYSTEM MEMORY

An apparatus, method, and computer readable medium that include based on an OS memory space or a computing memory space (allocated to a software application) of a memory being parsable, executing a memory vision process to: integrate data corresponding to the OS memory space and the computing memory space into the memory, and identify, in the memory, a reference patch associated with an area in which secondary content is insertable in displayed data that is being displayed via the software application. Based on either of the memory space being unparsable and a container displayed in the displayed data being detectable, executing a computer vision process to: identify the reference patch based on a frame in a frame buffer, the frame representing a section of a stream of the displayed data; using the reference patch, retrieving a secondary content from a remote device and overlaying it onto the displayed data.