INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM

INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM

Provided is a technique for realizing targeting in which social connections are considered. An information processing apparatus acquires factual features of each of a plurality of users as user features, and based on the user features, creates a relationship graph showing a social relationship betwe...

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Bibliographische Detailangaben
Hauptverfasser: Abrol, Satyen, Kondapaka, Manoj, Kikuta, Daisuke, Rahman, Md Mostafizur, Lemercier, Maxence, Hirate, Yu, Ebisu, Takuma
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Provided is a technique for realizing targeting in which social connections are considered. An information processing apparatus acquires factual features of each of a plurality of users as user features, and based on the user features, creates a relationship graph showing a social relationship between the plurality of users, sets one or more users among the plurality of users as a target user group, and based on the relationship graph and the user features of the target user group, adds one or more users, among the plurality of users, having a social relationship with a user included in the target user group to the target user group and determines the resulting target user group as an expanded user group.