Framework for Implementing Segmented Dimensions
A system and method are disclosed for segmentation planning wherein a cost-to-serve interval and a value interval are used to generate a strategy for a micro-segment defined along a portion of the cost-to-serve interval and value interval, and similar micro-segments may be assigned to a single perso...
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Format: | Patent |
Sprache: | eng |
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Zusammenfassung: | A system and method are disclosed for segmentation planning wherein a cost-to-serve interval and a value interval are used to generate a strategy for a micro-segment defined along a portion of the cost-to-serve interval and value interval, and similar micro-segments may be assigned to a single persona based on similar cost-to-serve and value tradeoffs. |
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