Framework for Implementing Segmented Dimensions

A system and method are disclosed for segmentation planning wherein a cost-to-serve interval and a value interval are used to generate a strategy for a micro-segment defined along a portion of the cost-to-serve interval and value interval, and similar micro-segments may be assigned to a single perso...

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Bibliographische Detailangaben
1. Verfasser: Najmi, Adeel
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A system and method are disclosed for segmentation planning wherein a cost-to-serve interval and a value interval are used to generate a strategy for a micro-segment defined along a portion of the cost-to-serve interval and value interval, and similar micro-segments may be assigned to a single persona based on similar cost-to-serve and value tradeoffs.