ECOMMERCE PURCHASE WITHIN A SHORT-FORM VIDEO ENVIRONMENT

Techniques for ordering items using ecommerce purchase within a short-form video environment are disclosed. A short-form video from a plurality of short-form videos delivered from a short-form video server is rendered. A product within the video is selected. The selecting is accomplished by clicking...

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Bibliographische Detailangaben
Hauptverfasser: Luk, Jerry Ting Kwan, Zhuang, Ziming, Wang, Di, Chen, Jing Xian, Jiang, Yufan
Format: Patent
Sprache:eng
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Zusammenfassung:Techniques for ordering items using ecommerce purchase within a short-form video environment are disclosed. A short-form video from a plurality of short-form videos delivered from a short-form video server is rendered. A product within the video is selected. The selecting is accomplished by clicking on or mousing over an object in the video. The product within the video is added to a virtual purchase cart based on the selecting. Contents of the virtual purchase cart are visible while the video is being viewed. A representation of the virtual purchase cart is displayed, wherein the representation is visible while viewing the short-form video. The virtual purchase cart is checked out. Contents of the virtual purchase cart are purchased. Purchase of the product is finalized upon conclusion of the short-form video. Finalizing purchase is accomplished using a batch order process. Batch order processing occurs upon conclusion of the short-form video.