METHOD OF ENHANCING CUSTOMER RELATIONSHIP MANAGEMENT CONTENT AND WORKFLOW

METHOD OF ENHANCING CUSTOMER RELATIONSHIP MANAGEMENT CONTENT AND WORKFLOW

Forward-looking sales activities are poorly served by existing Customer Relationship Managements systems, as the customer information those systems maintain by definition does not include the speculatively interested "leads" pursued in initial sales contacts. An Enrichment database, asynch...

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Bibliographische Detailangaben
Hauptverfasser: Ball, Matt, Brown, Greg, Sobin, Zoe, Pitre, Andrew, Hennekey, Tim, Klapow, Ze'ev, Sit, Emil, Villamil, Ricardo, Neuwirth, Marc, Schnitt, Matthew, O'Donnell, Christopher, Williams, Jared
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:Forward-looking sales activities are poorly served by existing Customer Relationship Managements systems, as the customer information those systems maintain by definition does not include the speculatively interested "leads" pursued in initial sales contacts. An Enrichment database, asynchronously loaded with corporate and optionally individual contact information in anticipation of use, provides real-time access to information in support of such first customer contacts. The Enrichment information may also be used to expedite creation and revision of CRM records.