METHODS AND APPARATUS FOR PREDICTING A USER CONVERSION EVENT

In some examples, a system may be configured to obtain a set of features of a set of users including one or more features of transaction data of the set of users and one or more features of engagement data of the set of users. Additionally, the system may be configured to implement a first set of op...

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Bibliographische Detailangaben
Hauptverfasser:	Kumar, Sushant, Achan, Kannan, Gupta, Sneha, Iyer, Rahul Radhakrishnan, Kedia, Shashank, Arora, Yokila
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	In some examples, a system may be configured to obtain a set of features of a set of users including one or more features of transaction data of the set of users and one or more features of engagement data of the set of users. Additionally, the system may be configured to implement a first set of operations that generate output data including a plurality of conversion scores, based on the set of features. In some examples, each conversion score of the plurality of conversion scores are associated with a particular user of the set of users and characterize a likelihood of a conversion event of the corresponding user changing from a trial-member status to a full-member status prior to a predetermined future time.