DYNAMICALLY DECIDE DATA OPERATIONS BASED ON INFORMATION TYPE TO SATISFY BUSINESS USER NEED

Systems are configured for processing user queries to generate search results that are contextually relevant for the user based on customer values associated with a corresponding customer schema associated with the user and that are indexed in a customer value index. When search queries are received, they are processed to identify customer values associated with the user context and to perform an initial search query based on the initial search query terms. The systems also generate additional altered search queries to perform contemporaneously, based on the initial search terms and restructured/reformatted based on the customer values. Resulting supplement search results are obtained for the additional altered search queries, which are merged with the initial search results. The merged results are then ranked and provided to the user. These systems facilitate obtaining search results that are more relevant than results obtained by conventional systems.