METHOD AND APPARATUS FOR ELECTRONIC TRANSACTIONS BASED ON A REPLY MESSAGE

A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a...

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Bibliographische Detailangaben
Hauptverfasser:	HAWILO, Joey, ANGAPPAN, Ganesh, MEGSON, Will, PAULRAMACHANDRAN, Karthik, J, Rayma, CHAINANI, Naren
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a RTB validation code. The method also includes authenticating, using a promotion and marketing service host, the RTB validation code, associating the message from the sender with a recipient identifier, and causing the transmission of a purchase order message to the recipient device based on the RTB identifier.