AUGMENTED REALITY SYSTEM AND METHOD FOR SUBSTRATES, COATED ARTICLES, INSULATING GLASS UNITS, AND/OR THE LIKE

Certain example embodiments relate to an electronic device, including a user interface, and processing resources including at least one processor and a memory. The memory stores a program executable by the processing resources to simulate a view of an image through at least one viewer-selected product that is virtually interposed between a viewer using the electronic device and the image by performing functionality including: acquiring the image; facilitating viewer selection of the at least one product in connection with the user interface; retrieving display properties associated with the at least one viewer-selected product; generating, for each said viewer-selected product, a filter to be applied to the acquired image based on retrieved display properties; and generating, for display via the electronic device, an output image corresponding to the generated filter(s) being applied to the acquired image. The electronic device in certain example embodiments may be a smartphone, tablet, and/or the like.