INTELLIGENT CONTENT IDENTIFICATION AND TRANSFORMATION

Intelligently identifying and transforming content for use in a document includes transmitting a search query generated within a content creation application used for creating content for the document, the search query containing terms for conducting a search for content, providing the terms to a search engine for searching sources, receiving search results from the search engine, inputting data contained in the search results into a first machine-learning (ML) model to parse the inputted data and rank relevance of the inputted data to content associated with the document, obtaining the parsed and ranked data as a first output from the first ML model, retrieving data segments from the first output, inputting the retrieved segments into a second ML model to organize the data segments into units of content, obtaining the units of content as an output from the second ML model, and providing the output for display within the application.