MANAGEMENT AND OPTIMIZATION OF SEARCH TERM CLUSTERING BASED ON PERFORMANCE DATA

MANAGEMENT AND OPTIMIZATION OF SEARCH TERM CLUSTERING BASED ON PERFORMANCE DATA

A system and method to generate and manage clusters of search terms. The system and method generate a cluster including a set of search terms. A size of the cluster is compared to a cluster size threshold level to determine that the cluster comprises a valid-sized cluster. A noise rate of the cluste...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Peralta, Michael, Misiewicz, Michael, Shaw, Maxwell
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:A system and method to generate and manage clusters of search terms. The system and method generate a cluster including a set of search terms. A size of the cluster is compared to a cluster size threshold level to determine that the cluster comprises a valid-sized cluster. A noise rate of the cluster is compared to a noise rate threshold level to determine that the noise rate is less than the noise rate threshold level, wherein the noise rate relates to a distance of the cluster from a set of other clusters. Performance data associated with the cluster is generated based on a comparison with one or more cluster performance metric thresholds. A user interface is generated to display information associated with the cluster comprising the performance data. Input is received via the user interface comprising an adjustment of the one or more cluster performance metrics thresholds.