METHOD OF CREATING A PRINTED PRODUCT

A method for creating a printed product includes providing a printing substrate, providing a first fluid, applying the first fluid to the printing substrate as a first layer, providing an effect fluid as a second fluid, the effect fluid including a carrier fluid and platelet-shaped effect pigments, and applying the effect fluid to the printing substrate as a second layer, the second layer forming an effect layer. The first layer is created as a duct layer having a multiplicity of ducts. The ducts allow at least a portion of the carrier fluid of the effect fluid to pass through or enter, and the ducts substantially do not allow the effect pigments of the effect fluid to pass through or enter. This provides a cost-efficient and advantageous way of creating high-quality printed products with top quality finish and special effects having improved impact of the special effects.