APPARATUS AND METHOD FOR PROVIDING MULTIMEDIA CONTENT

An electronic device may include: a display; at least one processor operatively connected with the display; and a memory configured to store a plurality of contents and operatively connected with the at least one processor, and the memory may store instructions that, when being executed, cause the at least one processor to: acquire a plurality of contents related to a first category from the memory; classify the plurality of contents into one or more groups, based on context information of the plurality of contents; identify at least one first content corresponding to a designated type from the one or more groups; generate a highlight content by using the at least one first content; generate a teed including the highlighted content and the plurality of contents, based on the one or more groups; and arrange the highlight content on an upper end of the feed to output on the display.