ACTIVE ELECTRONIC SHELF LABEL

Disclosed in the present disclosure is an active electronic shelf label, including: a shelf label body, a guide rail, a guide rail positive power supply line, a guide rail negative power supply line, a shelf label positive elastic sheet, and a shelf label negative elastic sheet. The shelf label body is connected to the guide rail and movable along the guide rail. The guide rail positive power supply line and the guide rail negative power supply line are respectively provided along the guide rail. A first contact point of the shelf label positive elastic sheet is electrically coupled to a power input terminal of the shelf label body. A first contact point of the shelf label negative elastic sheet is electrically coupled to a power output terminal of the shelf label body. A second contact point of the shelf label positive elastic sheet is electrically coupled to the guide rail positive power supply line by contact, and a second contact point of the shelf label negative elastic sheet is electrically coupled to the shelf label negative elastic sheet by contact. The present disclosure can improve the efficiency of installing and disassembling the electronic shelf label, enables flexible adjustment of the position of the shelf label body on the guide rail according to actual needs, and is simple in structure, light in weight, and easy to maintain.