DIGITAL MARKETING APPLICATIONS FOR ELECTRONIC CIGARETTE USERS

An electronic cigarette ("e-Cig") may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user...

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Hauptverfasser:	PELEG, Eyal, JUSTER, Bernard G, GORELICK, Joseph G, LEVITZ, Robert, LEVY, Dorron
Format:	Patent
Sprache:	eng
Schlagworte:	CIGARETTES CIGARS HUMAN NECESSITIES MATCH BOXES SMOKERS' REQUISITES TOBACCO
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creator	PELEG, Eyal JUSTER, Bernard G GORELICK, Joseph G LEVITZ, Robert LEVY, Dorron
description	An electronic cigarette ("e-Cig") may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user and the usage. That data may result in targeted marketing. In another example, location information may also be used for targeted advertisements from a retailer.
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subjects	CIGARETTES CIGARS HUMAN NECESSITIES MATCH BOXES SMOKERS' REQUISITES TOBACCO
title	DIGITAL MARKETING APPLICATIONS FOR ELECTRONIC CIGARETTE USERS
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