DIGITAL MARKETING APPLICATIONS FOR ELECTRONIC CIGARETTE USERS

DIGITAL MARKETING APPLICATIONS FOR ELECTRONIC CIGARETTE USERS

An electronic cigarette ("e-Cig") may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: PELEG, Eyal, JUSTER, Bernard G, GORELICK, Joseph G, LEVITZ, Robert, LEVY, Dorron
Format: Patent
Sprache:eng
Schlagworte:
CIGARETTES
CIGARS
HUMAN NECESSITIES
MATCH BOXES
SMOKERS' REQUISITES
TOBACCO
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Beschreibung
Zusammenfassung:An electronic cigarette ("e-Cig") may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user and the usage. That data may result in targeted marketing. In another example, location information may also be used for targeted advertisements from a retailer.