METHOD AND SYSTEM FOR PROVIDING CUSTOMIZED ROLLOUT OF FEATURES

A method of and system for customizing a rollout process of application features includes providing a list of one or more application features for display on a user interface screen, the software application features being application features that are scheduled for a staged rollout, enabling selection of one of the application features for enrolling in late-stage rollout or opting out of the staged rollout, receiving a request for enrolling a user entity in late-stage rollout or opting the user entity out of the staged rollout, storing a property associated with the user entity in a data store, the property indicative of the user entity enrolling in late-stage rollout or opting out of the staged rollout, accessing the stored property, when selecting a plurality of enterprises or users for the staged rollout of the application feature, and depending on the accessed property, selecting the user entity for late-stage rollout or not selecting the user entity for the staged rollout.