OPTIMIZING QUESTIONS TO RETAIN ENGAGEMENT

A method optimizes questions to retain engagement. The method includes generating, using a machine learning model, a churn risk from user interaction data. The method includes selecting, when the churn risk satisfies a threshold, a field, from multiple fields, using multiple prediction confidences corresponding to multiple prediction values generated for the multiple fields. The method includes obtaining a prediction value for the field and obtaining a question, corresponding to the field, using the prediction value. The method includes presenting the question and receiving a user input in response to the question.