SYSTEM AND METHOD OPERABLE TO FACILITATE PREPARING AN ADVERTISING PROJECT

A system and method operable to facilitate preparing of an advertising project are disclosed herein. The method, in an embodiment, includes a plurality of steps related to preparing an advertising project before any ads are published based on the advertising project. The steps include processing rul...

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Bibliographische Detailangaben
Hauptverfasser:	Castano, Melissa A, Lhotak, Martin
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A system and method operable to facilitate preparing of an advertising project are disclosed herein. The method, in an embodiment, includes a plurality of steps related to preparing an advertising project before any ads are published based on the advertising project. The steps include processing rule data associated with at least one rule; processing goal data associated with at least one goal factor; determining a plurality of ad spot sets depending at least partially on the at least one rule; determining which ones of the eligible ad spot sets either reaches the at least one goal factor or reaches a designated proximity to the at least one goal factor, resulting in a plurality of spot set candidates; and processing heuristic logic that includes at least one control setting and a plurality of optimization steps. The method also includes identifying at least one of the modified sets that results from the optimization steps. The advertising project is deployable as a launched advertising project in which the at least one identified modified set is publishable within different markets of a territory. The markets can include geographic areas, such as city areas, within a territory, such as any country.