USING CONTENT IDENTIFICATION AS CONTEXT FOR SEARCH

Techniques for using contextual information relating to content presented by a television as part of a search query for an information search are presented. A search management component, at a given moment in time during presentation of television-related content by a communication device in or associated with a television, identifies contextual information associated with a section of the television-related content and generates a content identifier timestamp associated with the contextual information and the section of television-related content. A search component augments a search query using the contextual information to facilitate customization of a subset of search results based on the contextual information. The contextual information in the search query can facilitate disambiguating the search query or promoting a search result over another search result in the subset of search results, based on the contextual information, to facilitate customization of the subset of search results.