Systems and Methods for Generating a Custom Campaign

Systems and Methods for Generating a Custom Campaign

The present disclosure provides systems and methods for personalizing a campaign to a recipient based on interactive surveys. A link to the interactive survey, unique to each recipient, is sent to each recipient to track survey responses. The systems and methods may track the answers, the time spent...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Howell, Jacob C, Oswald, Jeremy James, Gibby, Curtis John, Allen, Colby, Cooper, Alex Dayton, Squire, Brycen, Oswald, McKinley, Matheny, Jason
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present disclosure provides systems and methods for personalizing a campaign to a recipient based on interactive surveys. A link to the interactive survey, unique to each recipient, is sent to each recipient to track survey responses. The systems and methods may track the answers, the time spent in each section, and the recipient's eye movement. Based on the tracked information, the systems and methods identify one or more interests of the recipient and match a related product to that interest. The systems and methods generate a campaign for the recipient based on the identified interests for the related product.